They say a picture paints a thousand words. This is even truer when it comes to selling your home in Ann Arbor if you want those words to end with “sold.” It’s no secret that better-presented homes get more traffic and buyer interest. That means they sell faster.
Making the right first impression
According to the National Association of REALTORS, nearly 90% of all homebuyers begin shopping for homes online. They click through photos and send a list of those of interest to their agent. In fact, with Ann Arbor’s real estate market being one of the hottest in the nation, homes with few or no photos are often skipped. Even if the home’s description matches a buyer’s ideal listing.
Many agents believe that apart from staging, no other marketing investment is as important as professional photography in marketing a property effectively. To generate more buyer interest, there has been a dramatic increase in the use of professional real estate photographers in the past few years.
Capturing the beauty of your home
To capture potential buyer’s interest, the best listing photos include:
- An eye for the underlying beauty of the home’s structure and spaces.
- Specialized equipment and techniques for lighting and perspective control.
- Workflow processes for post-processing of the images for use on the Web and in publications.
As much as we like to think we take great photos, a professional has an eye for seeing the best composition and lighting, plus has better equipment to make the photos bright, clear and sharp.
A professional photographer will most likely use a wide-angle 10mm lens to capture up to 85% of a room, while an amateur will most likely use their phone.
Make use of virtual tours and videos
Buyers want to see as much of your home as they can before walking out the door. A homeowner can show what each room and the yard looks like with a short video from their phone, but a video professional will make the strongest elements stand out and provide a much better video narrative.
Plus, you won’t have to worry about any shakiness or dullness that someone not that experienced with a video camera may give you.
Before bringing in someone to photograph or video your home, it’s essential that it is clean and de-cluttered so the pictures entice a buyer to want to see the home in person. You don’t want clothes, pets or anything else that could distract buyers. Take a look at our spring cleaning and staging blogs to prepare your home for any listing photo shoots.